Campaigns

CLEAR ADVERSE MEDIA

Background: CLEAR Adverse Media is a software platform that enables the investigation of web and news media relating to a specific subject or organisation.

Brief: create a campaign to promote the new release of the platform, featuring a video trailer, a full suite of digital banners, an infographic and additional branded marketing materials.

Solution: I adopted the use of a chameleon (modified to reflect brand colours) emerging from the background and revealing hidden adverse media. The intention was to visually convey the primary function of the platform in an engaging way, while avoiding any imagery that could be deemed too negative under brand guidelines.

Teaser trailer

Archbold

Background: Archbold is the pre-eminent leading practitioners' text for criminal lawyers in England and Wales and several other common law jurisdictions around the world.

Brief: create a digital and print campaign for the 2020 publication of Archbold, with a creative that can be readily applied to both print and digital media.

Solution: I devised some concepts based on proposed copy from our team’s copywriter that emphasised knowledge and strategy and the publication’s role in empowering the criminal law practitioner. The use of the forced perspective chess board was a versatile concept that could be easily adapted to suit a broad variety of printed, digital and shop window banners.